- Co-funded with British Film Institute and BBC Films, STREETDANCE 2 will be distributed by Vertigo Films in 2012 in the UK. International sales are being handled by Protagonist Films.
- The film spent 7 million
Vertigo Films is a UK Media company founded in 2002 to create and distribute commercially driven independent cinema.
In addition to its production and distribution activity, Vertigo also owns The Post Republic, a state of the art post production company based in Berlin and is a partner in Protagonist Pictures, the international sales company joint venture with Film Four and Ingenious Media. Earlier this year, with LA based 3D experts Paradise FX, Vertigo set up PFXE, Europe's most experienced 3D facilities company.
Protagonist Films
Marketinghttp://www.streetdancethemovie.co.uk/
This is the link to the official street dance 2 website, there are various different types of technologies used within this website that connects the audience to the actors and the movies.
Digital Technologies
Youtube
- On set
- Meet the cast
Posters (available on sky movies) http://www.streetdancethemovie.co.uk/
The use of all these technologies gets the reader involved with the movie and also makes it an intrest as well as entertainment.
3D
It is also shown in 3D which would suggest that it is aimed at a younger audience, maybe teenagers and young adults. The technologies used would also suggest it was aimed at a younger audience as Facebook, Twitter, Myspace and Youtube are all part of a younge persons everyday life and are commonly used.
Above or Below the line marketing?
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